SEO AND CONTENT CREATING
It's always beneficial to identify your target audience before taking any other action, often leading to the creation of a niche within the range of services you offer. For instance, if you are a roofing contractor offering both commercial and residential services, it's important to market these services separately and delve into specific subsets within each target group. The more detailed you can get, the more precisely you can tailor your marketing efforts to each segment of your audience. Subsequently, you can develop content tailored to each demographic, blending the elements of science and art. While narrowing down your criteria may reduce the overall search volume, specializing in a particular area allows you to establish dominance in that specific service. Many businesses make the mistake of trying to excel in all areas without recognizing the need to market each service as a niche and promote them separately. Essentially, it's more advantageous to be a prominent player in a specific niche within each service area, ultimately leading to comprehensive dominance across all areas as you scale your business accordingly. Another prime mistake is convoluting the message or soliciting multiple services by diluting its impact.
For example, a service like "Commercial Roofing" can be refined and specialized further to "Commercial Metal Roofing Repairs," enhancing the specificity and appeal of the service offering.
After outlining and defining your “niche services”, the next step is discovering the most searchable phrases one one use to find those services based on your geographical area. This can be done by using Google Trends (trends.google.com) to examine and compare searches related to each service niche, to determine the most
Additionally, there are paid services available that provide insights into the top searched key phrases. Subsequently, the phase that follows is to incorporate these relevant terms and commonly used phrases into engaging and practical content that resonates with the audience.
Note: Google is preparing to use AI and continue the development of Bing for their search engine. This means, using Artificial Intelligence to write content for you will kill your positioning! The search engine itself is AI driven so it will only detect new original well thought out material over using sources such as chat.gpt or other AI driven writing software. The best content is and will always be written organically. Ai is an important tool these days but it has to be steered and used correctly in order to serve you.
Google Posts
After establishing a website, it is essential to strengthen your own content through Google Business Profile and Manager. This process includes consistently creating Google posts, which provides both short-term and long-term benefits. Google posts serve as a platform to highlight time-sensitive content, showcase new or existing material, boost traffic, and reinforce your website's keywords and content. The three primary types of Google Posts are event posts, action posts, and offers.
You can find more information on google Posts here.
Posting google Posts
External links Improve Your SEO
While some people believe external links pointing away from your website may be detrimental, the truth is that relevant external links can actually enhance your overall Google ranking. It is beneficial to include external links that are pertinent to the subject matter, particularly from high-traffic areas. Additionally, you can seek opportunities for reciprocal linking where other websites link back to yours. By fostering synergy on the internet, you not only boost your traffic but also contribute to the overall value of the Internet.
Things to consider:
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Establishing connections with well-known brands or services
- Linking to your Social Media
- Using anchor texts properly by creating a new tab or window leaving your site visible
- Obtaining mutual links (getting others to link back to you)
- Generating social media links that direct users back to your website
Google Reviews
While Google reviews primarily serve to connect you with your customers and gauge your performance, some business proprietors overlook the fact that a minimum of five reviews is required to appear prominently on Google. One approach to achieve this is by accessing your Google Business profile to acquire the link and QR code. You can utilize the QR code on thank-you cards to express gratitude to your satisfied clients, potentially offering them a special deal, and encouraging them to leave a positive review. Additionally, consider conducting personalized follow-ups by providing them with the review link via email or text message.
Google Advertising
Once the long-term results of SEO efforts are established and you have a robust online presence that effectively represents your service areas, the next step is to advertise strategically. This involves setting up a Google Ads account and preparing to launch a pay-per-click campaign that leverages the keywords used in your content creation. Scaling your Google advertising entails increasing your ad spend, but before doing so, it's crucial to evaluate the performance of your landing page in terms of conversion. While initiating a smaller campaign focused on targeted ad keywords is acceptable, having a well-designed landing page to capture leads is essential. Conversion Rate Optimization (CRO) is a process that involves analyzing how users navigate through your site and the actions they take thereafter. It provides a direct measure of how effectively a click leads to a successful sales conversion.
Modifying a fundamental keyword within your landing pages can significantly impact the effectiveness of your ad words associated with the keywords in your pay-per-click account. Frequently, including or excluding certain keywords (negative keywords) can make a substantial difference in revenue as you increase your advertising budget. Once you have a small, successful ad words account generating solid conversions, you can start expanding that particular campaign. It is advisable to run distinct campaigns for each target area.
